Industries
Ads look fine. Cash does not.
D2C brands can see spend to the pound and still not see contribution. Ads, store, 3PL, and finance each close a different week. Returns and paid media eat the margin that the dashboard celebrated.
Who this is for
Founders, e-commerce, and finance leads in mid-sized D2C and e-commerce brands.
Typical stack: Ads, a store, email, 3PL, Stripe, and a weekly P&L that arrives late.
How the week actually runs
Acquisition cannot find a contribution
CAC is clean. Returns, shipping, and discounts live somewhere else.
Stock and ads do not talk
Spend continues on a SKU the warehouse already ran out of.
The channel meeting argues last month
Three files. One brand. No shared order of truth.
What we do here
We connect ads, store, 3PL, and cash so contribution is visible, not just platform ROAS.
Spend pauses when a SKU is gone.
Returns and shipping sit in the same view as ads.
The channel meeting uses one week.
If a spreadsheet still runs the week, start there.
Describe the stack and the meeting that stalls.
Start a conversation