Industries
Commercial, supply, and finance cannot share a number.
FMCG and related operational businesses run on availability, sell-through, promotions, and cost. When ERP, trade, e-commerce, ads, and spreadsheets disagree, the company argues about last month instead of steering this week.
Who this is for
Commercial, supply, and finance leaders in mid-sized FMCG and operational brands.
Typical stack: ERP, trade spend files, e-commerce, ads, and four versions of weekly volume.
How the week actually runs
SKU language is not shared
Each team has a file. None of them is lying. They are recording different events.
Trade spend cannot find a SKU
Promotion money is visible in one system and invisible in another.
Stock age is a rumour
Availability is argued from last week's export.
What we do here
We make commercial, supply, and finance share SKU language, then one weekly volume the room can steer from.
Trade spend can find a SKU.
Availability is this week, not last week's export.
The argument moves from 'which file' to 'what we do'.
If a spreadsheet still runs the week, start there.
Describe the stack and the meeting that stalls.
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