Industries

They cannot share a number.

FMCG and related operational businesses run on availability, sell-through, promotions, and cost. When ERP, trade, e-commerce, ads, and spreadsheets disagree, the company argues about last month instead of steering this week.

Who this is for

Commercial, supply, and finance leaders in mid-sized FMCG and operational brands.

Typical stack: ERP, trade spend files, e-commerce, ads, and four versions of weekly volume.

How the week actually runs

  • SKU language is not shared

    Each team has a file. None of them is lying. They are recording different events.

  • Trade spend cannot find a SKU

    Promotion money is visible in one system and invisible in another.

  • Stock age is a rumour

    Availability is argued from last week’s export.

If a spreadsheet still runs the week, start there.

Describe the stack and the meeting that stalls.

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