Industries
They cannot share a number.
FMCG and related operational businesses run on availability, sell-through, promotions, and cost. When ERP, trade, e-commerce, ads, and spreadsheets disagree, the company argues about last month instead of steering this week.

Who this is for
Commercial, supply, and finance leaders in mid-sized FMCG and operational brands.
Typical stack: ERP, trade spend files, e-commerce, ads, and four versions of weekly volume.
How the week actually runs
SKU language is not shared
Each team has a file. None of them is lying. They are recording different events.
Trade spend cannot find a SKU
Promotion money is visible in one system and invisible in another.
Stock age is a rumour
Availability is argued from last week’s export.
If a spreadsheet still runs the week, start there.
Describe the stack and the meeting that stalls.
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