Insights
Notes on files that never agree
Short pieces on the operating problems we see. No invented proof.
When CRM, ads, and finance disagree
A mid-sized company does not have a reporting problem. It has three sources that were never designed to share a definition of the same event.
14 July 2026
ReportingWhy reporting nobody trusts is a growth problem
Untrusted numbers do not stay in the analytics function. They leak into budget, hiring, and the experiments you never quite run.
22 July 2026
OperationsThe hidden cost of spreadsheet operations
Spreadsheets are excellent tools. They are a poor operating system. The cost shows up in cycle time, error, and the person who cannot take a holiday.
29 July 2026
GrowthAttribution that cannot reach revenue
If identity breaks between click, form, call, and invoice, channel reports are literature. Here is the join work that has to happen first.
5 August 2026
SalesHow poor CRM data damages sales follow-up
Missed calls, duplicate records, and source fields that nobody trusts do not stay in ops. They show up as slow follow-up and a pipeline you cannot steer.
22 August 2026
MeasurementHow to measure lead-to-revenue conversion correctly
Conversion rates lie when the objects change between form, conversation, close, and cash. Define the steps, capture identity, and report the unknown.
24 August 2026