Problem 05
Spend cannot find the sale
Ads look complete up to the last event the vendor can see. The close and the invoice live somewhere else.
What Monday looks like
A channel report with a tidy pie. A finance view that does not match. An unknown bucket that nobody wants to show.
What it costs
Budget goes to the story the platform tells. Real contribution — after refunds, calls, and close — stays invisible.
What we do
We keep identity from click to form to call to invoice. Then we report the unknown share instead of a fake complete pie.
First job
Join ads, CRM, and cash on the same person. Publish coverage, not just ROAS.
Who feels it. CMOs who cannot defend spend. Commercial leads who watch paid, organic, and sales-sourced all claim the same deal.
These usually travel together
If this one is true, one or two of the others usually are. Start with the expensive one, not the fashionable one.
Name the expensive one first.
The assessment is a briefing, not a score. Mark what is true. We write the first job — or an honest no.
Name what's broken