Problem 02
Meetings argue the number
The pack arrives and the first question is not what to do. It is whether the number is real.
What Monday looks like
Someone presents a chart. Someone else opens a different export. The next half hour is archaeology.
What it costs
You do not cut a channel, hire a closer, or stop a promotion. You wait for one more file. That wait is the growth cost.
What we do
Trust is not a prettier dashboard. It is two people producing the same figure without a reconciling spreadsheet.
First job
Pick one weekly number the room already fights about. Make it reproducible from named sources. The rest of the pack can wait.
Who feels it. CEOs who still ask for the file. CMOs whose reports get challenged in the room. Finance partners who will not sign a figure they cannot rebuild.
These usually travel together
If this one is true, one or two of the others usually are. Start with the expensive one, not the fashionable one.
Name the expensive one first.
The assessment is a briefing, not a score. Mark what is true. We write the first job — or an honest no.
Name what's broken